Below are approved versions of the Proteus420 logo for use against a dark background.
Proteus420 logo for use against a light background.
Logo Usage
Follow these rules to maintain the brand's integrity.
Use the logo with proper spacing
Insufficient spacing
Maintain original aspect ratio
Incorrect aspect ratio
Original logo shape
Distorted logo
Original brand colors
Modified colors
Brand Elements
Best Practices
When working with our brand typography, maintain a clear hierarchy through careful use of font sizes and weights. Always ensure there is sufficient contrast between text and background colors for optimal readability. Keep line spacing and margins consistent throughout your designs. Text colors should align with our brand color palette. Finally, remember to test the legibility of your typography across different devices and screen sizes to ensure a consistent experience for all users.
Color Palette
Our brand colors should be used consistently.
Typography
Proteus420 uses the following fonts for consistency across all materials.
ARCHIVO BLACK
Primary Heading FontYanone Kaffeesatz
Body Text FontProteus420 Reseller Program
Tips & Tricks
General Best Practices
Brand Consistency
Maintain consistent brand presentation across all platforms and materials. This includes using approved logos, colors, and typography in all communications, whether digital or print.
White Space
Don't be afraid of white space. Giving design elements room to breathe helps create a clean, professional look and improves overall readability and visual impact.
File Formats
Use appropriate file formats for different applications. Vector files (SVG, AI, EPS) for print and scalable graphics, PNG for digital use with transparency, and JPG for photos and web images.
Quality Control
Always preview materials before publishing or printing. Check for consistent branding, proper resolution, and accurate color reproduction across different devices and mediums.
